http://www.youtube.com/watch?v=mD8D1GrrWU8
This commercial was for the Red Bull Flugtag tour in 2010, visiting cities such as Miami and Philadelphia. Flugtag is a very unique event because it is not necessarily competitive or talented as much as it is showmanship and comical. Teams from all around the world perform by building an airplane, acting out a sketch beforehand, and finally riding the plane off of a giant platform into the water.
The context in which this commercial is centered around is the 2010 tour, which was by far the largest tour in history. Perhaps the reason this tour was so successful was because of the commercial itself, since its purpose was to attract people into coming to one of the events. The audience of this advertisement is anyone in the areas mentioned in the commercial that might be interested in seeing flugtag. This is where is gets tricky to the advertisers. Because flugtag is such a unique sport, one might notice that it was presented in the commercial in the same manner.
Some of the rhetorical elements and strategies in this commercial were very different and unorthodox, yet fitting for a "sport" like flugtag. As seen in the advertisement, a very cheesy song is played with footage of many of the bloopers is past events. To someone unfamiliar with flugtag, it may be very confusing, which can also arouse curiosity about the sport. I think that the advertisement was very effective in terms of getting the message across about the attitude towards flugtag as well as making people laugh, wanting to learn more about it, and come to events.
This commercial was for the Red Bull Flugtag tour in 2010, visiting cities such as Miami and Philadelphia. Flugtag is a very unique event because it is not necessarily competitive or talented as much as it is showmanship and comical. Teams from all around the world perform by building an airplane, acting out a sketch beforehand, and finally riding the plane off of a giant platform into the water.
The context in which this commercial is centered around is the 2010 tour, which was by far the largest tour in history. Perhaps the reason this tour was so successful was because of the commercial itself, since its purpose was to attract people into coming to one of the events. The audience of this advertisement is anyone in the areas mentioned in the commercial that might be interested in seeing flugtag. This is where is gets tricky to the advertisers. Because flugtag is such a unique sport, one might notice that it was presented in the commercial in the same manner.
Some of the rhetorical elements and strategies in this commercial were very different and unorthodox, yet fitting for a "sport" like flugtag. As seen in the advertisement, a very cheesy song is played with footage of many of the bloopers is past events. To someone unfamiliar with flugtag, it may be very confusing, which can also arouse curiosity about the sport. I think that the advertisement was very effective in terms of getting the message across about the attitude towards flugtag as well as making people laugh, wanting to learn more about it, and come to events.
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