http://www.youtube.com/watch?v=fgIZHvMWVao
This 30-second ad shows a bunch of Walmart cleaning products being purchased and then a young boy denying to his mom that he used her towels while making mud pies. The context around this commercial is the background that moms often clean up after their kids, which also connects to the target market of this commercial, moms of young kids or customers that deal with dirty laundry very frequently.
The purpose that this commercial was created for is to attract consumers into buying Walmart products. In this commercial, although the advertising was more specifically centered around cleaning products, perhaps the more important purpose was to just persuade customers to go to the store. The audience was anyone watching on their television.
One of the most prominent and generally most effective rhetorical devices in this ad is the use of a small boy which many people would find adorable and funny. This keeps the consumer interested and also very happy, which is exactly what the advertisers want out of the ad. Another factor that stuck out to me was that almost cause-and-effect structure of the commercial. In other words, if you buy these products at Walmart, you will be better prepared and will not have to stress out the next time your cute little child uses your towels to make mud pies in the backyard.
In my opinion, the advertisers for Walmart successfully accomplished their task in this commercial. I believe they connected and drew the attention of their target market through the incorporation of common but useful rhetorical device and strategies. In addition, I think they used the strategies appropriately and effectively enough to the point that the commercial will draw more customers to Walmart stores.
This 30-second ad shows a bunch of Walmart cleaning products being purchased and then a young boy denying to his mom that he used her towels while making mud pies. The context around this commercial is the background that moms often clean up after their kids, which also connects to the target market of this commercial, moms of young kids or customers that deal with dirty laundry very frequently.
The purpose that this commercial was created for is to attract consumers into buying Walmart products. In this commercial, although the advertising was more specifically centered around cleaning products, perhaps the more important purpose was to just persuade customers to go to the store. The audience was anyone watching on their television.
One of the most prominent and generally most effective rhetorical devices in this ad is the use of a small boy which many people would find adorable and funny. This keeps the consumer interested and also very happy, which is exactly what the advertisers want out of the ad. Another factor that stuck out to me was that almost cause-and-effect structure of the commercial. In other words, if you buy these products at Walmart, you will be better prepared and will not have to stress out the next time your cute little child uses your towels to make mud pies in the backyard.
In my opinion, the advertisers for Walmart successfully accomplished their task in this commercial. I believe they connected and drew the attention of their target market through the incorporation of common but useful rhetorical device and strategies. In addition, I think they used the strategies appropriately and effectively enough to the point that the commercial will draw more customers to Walmart stores.
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